Post about "Marketing"

An Introduction to Digital Marketing

May 22, 2023· Category :internet marketing· Comments Off

Digital marketing means the promotion of products and brands using all means of electronic devices like personal computers, tablets, smart phones and cell phones etc. This is an effective approach to reach a large mass of target audience and to gain their valuable trust. Digital Marketing includes different ways where the merchant can choose one or more ways to interact with people. It gives an opportunity to run and analyze marketing campaigns in real-time and understand what’s fetching potential outcome.

Digital marketing is even cost-effective and increases ROI since it helps to interact directly with the target audience giving them comprehensive information about product or brand anytime and anywhere. It is the quick and feasible way to build brand name and reputation in market. Effective results can be achieved using following components of Digital Marketing.

Search Engine Optimization – SEO (Search Engine Optimization) is the process of improving visibility of a website free of cost in a search engine by adding search engine friendly elements in it. The search engine result pages (SERPs) for a search term are called organic results. Search engines like Google, Bing, Yahoo and MSN prefers relevant optimized websites to display for any search term.

Social Media Marketing – It is the process of engaging people through social media networks like Facebook, Twitter, G+, LinkedIn and Instagram etc. According to Comscore, online social networking activity accounts for 25.2 percent of all online minutes in India. This provides you an opportunity to reach more than one-fourth of internet users and updating them about your latest offers and new products launched.

Search Engine Marketing – It encompasses both paid and unpaid methods to increase the visibility of the website. Paid method refers to pay-per-click where search engine charges for every single click leading the user to your website and unpaid methods refers to organic results achieved by search engine optimization. A survey posted at Search Engine Watch reveals that SEM the most effective acquisition channel for 85% of retailers.

Email marketing – Sending a commercial message or newsletter directly to the customer’s inbox through an email is called email marketing. Emails are sent to the prospective customers, previous customers and the current customers to encourage customer loyalty and repeat business. A global data posted by The Madison Logic Company in April 2014 states that 122 billion emails are sent every hour.

Affiliate Marketing – Affiliate Marketing is a type of marketing in which a business rewards one or more affiliates for every conversion. In other words it is the practice of using one’s talent and efforts to promote others business and getting rewards in turn. The reward model is known as CPA (cost per action).

Web Analytics – Web Analytics is used to monitor the traffic on the website and user activity thoroughly. It helps you to analyze the influence of your new marketing campaigns or latest activities. You can also evaluate the interest of users as well as the number of unique visitors and returning visitors. You actually perceive about the ROI of other marketing campaigns. It even demonstrates about the demographics showing which geographical area accommodates your target audience. Hence, it is the crucial part of digital marketing.

Mobile marketing – It means sending commercial messages through mobile phones in the form of SMS, MMS, IVR, QR codes and responsive websites. It is a potential approach towards digital marketing as there were 904.51 million mobile users in India in March 2014 with addition of 1.05 million monthly cell phone users. The data reveled at CMO Council India states that Indian companies spent 3 billion rupees on mobile ads in 2013 and the market is projected to expand 43% in 2014, according to the Mobile Marketing Association.

Using a single or the combination of the components of digital marketing, one can make his nascent business thriving. Digital marketing leads you towards the right path of triumph.

Today’s Real Estate Market – Up or Down?

May 13, 2023· Category :Uncategorized· Comments Off

One of the most frustrating things a REALTOR has to put up with in the current market is all of the whining, complaining, and smear campaigns preaching the end of the housing market as we know it. Right now, the media is dead set on the idea that our strong real estate market is crashing down around us. As home buyers and sellers are inundated with this negative publicity, they are slowly beginning to believe real estate is in a downhill spiral. The reality is… well, perception is reality, and whatever consumers believe about real estate is likely to have consequences.Currently, the real estate market is an example of how “perception as reality” drives the real estate market. What is specifically frustrating as a REALTOR is that numbers can be made to say anything – while nationally overall sales are down when compared to the past few years, the local real estate market is still going strong. In fact, if you were to leave out the past 4-5 years (which saw increasing gains in real estate sales) and compare 2007 to every prior year, you would see that homeowners are still receiving a pretty high rate or return on their investments. Unfortunately, no one wants to talk about this fact, since the overwhelming amount of negative publicity has convinced people that there’s nothing good about real estate right now. However, in smaller market (Rolla, Missouri for instance), a shift in market conditions is much more gradual, so the highs and lows of real estate are much less extreme.The concept of “curb appeal” also demonstrates how real estate personifies perception as reality. Multiple times, I have been preparing to show a client a house when they were turned off by the outward appearance. Before we even pulled into the driveway, the client told me not to bother stopping. Despite the many hours and countless dollars the homeowner may have spent remodeling the home, the outdated siding or unkempt shrubbery meant the buyer would never see more than the less-than-perfect exterior. If people are unhappy with a home’s curb appeal, their assumption is that the inside of the house must not be to their liking either.Similarly, buyers perceive a home’s cleanliness as vitally important. If clothes and toys litter the floor and dirty dishes are piled in the sink, the potential buyer is likely to assume there are other “hidden” issues with the home. The assumption is that a homeowner who doesn’t take pride in the daily tasks of keeping a house clean, they are probably neglecting the larger issues as well. Buyers aren’t interested in whether or not you were on vacation until late last night or that your 4-year-old has been sick for a week. Instead, buyers believe that the condition of the home is a reflection of the homeowner. Whether or not that is true, in real estate, perception is reality.Now, you’re likely to continue to hear gloom and doom media coverage regarding the national real estate market, but remember that perception is reality. In the Midwest, the sky is not falling; believe it or not, people are still regularly buying and selling homes. Whether the “state of the economy” is on a downswing or an upswing, there will always be plenty of buyers out looking for their dream home – and willing to purchase one! Yes, there will be ups and downs, but it is never as good or as bad as it seems at any given point. While perception may seem like reality in real estate, your perception is not always fact.